Profile

Jaleria Rivera (she/her) is a Brand Strategy and Growth Director who empowers meaningful change through Arts & Culture curation, creative placemaking, and purpose-driven design. With a B.A. in Communications and Creative Writing and a decade of experience in Sales Marketing and Creative Strategy, Jaleria leads transformative initiatives that amplify brand narratives, foster community engagement, and drive sustainable growth. Jaleria challenges convention by harnessing culture as a catalyst for storytelling and systems change.

Achievements

Career

• Data storyteller, who contributed to $3M in revenue for Emerging, Enterprise, and Brand accounts (2024).
• Brand collaborations include Amazon, Michaels Arts & Crafts, Kraft Heinz, UCLA Health, Airbnb, Chili's Grill & Bar, PetSmart, and more.
• Directed Multi-location Sales Department design rebrand across 500+ content materials.
• Directed over 20 cross-department, design, and storytelling projects.
• Won cross-department collaboration award in Q1-24.
• Won top revenue contributed to in Q4-23.
• Subject Matter Expert: Strategic Design, Data Storytelling, Copywriting
• Subject Matter Expert (Vertical): Health & Medical, Beauty, and Active Life

Community

• Collaborations include Big Ears Festival, Bonnaroo Festival, Dogwood Arts, Arts & Culture Alliance, and more.
• Built and directs an arts studio cooperative for 5 grassroots and/or non-profit art organizations.
• Built shared studio that houses up to 50 individual artists.
• Hosted over 156 events in 2024, July grand opening.

Affiliations

• Alternate ROOTS, US South
• Black Girl Environmentalist
• Mayor’s Maker City Council
• Arts & Culture Alliance of Greater Knoxville

Awards

• Emerging Leader, YMCA 39th Annual Tribute to Women Awards | Finalist
• Individual Scholarship, Waymakers Annual Gathering
• The Crown Pitch Competition, The Women & Shora Foundation | Winner, Second Best Pitch
• Individual Bailey Grant, Arts & Culture Alliance
• Windgate Fellowship, Arrowmont
  Artists Scholarship, Big Ears Festival
• Let Her Lead Aspiring Leader, Let Her Speak

Presentations

• Making Space / Finding Place with Randy Boyd and Jaleria Rivera, Big Ideas Welcome Podcast
• Artful Sustainability: Transforming materials, transforming mindsets, Dogwood Arts House
  & Garden Show
• DIY or Die: How SpaceCraft Empowers Artists to Build Their Own Economy, Pecha Kucha
• Keynote Speaker, Social Media: From Planning to Execution, The Maker City Summit
• Collective Imagination, Let Her Lead, Knoxville Museum of Art (KMA)